Equity Crowdfunding - Part 2 - Adventures of a Creative Entrepreneur

Equity Crowdfunding - Part 2 - Adventures of a Creative Entrepreneur

Summerland is the first ever Live Show which has been opened up to Equity Crowdfunding – enabling the audiences to buy shares in the experience they love.

We are now mid way through the second raise following a successful first round and loads of great press. But like any groundbreaking exercise- we’re finding the challenges and obstacles along the way. 

There are massive benefits to be gained but ginormous pitfalls to be avoided. But then I’m fairly used to hacking my way through the wilderness and we’ve just completed a mid-point evaluation which is shaping our strategic approach to the next phase.   

I look forward to sharing my findings with others once we complete, with a view to helping you find your own way through Equity Crowdfunding.   

Is it an exciting new financing model for events or a distraction from traditional forms? Can the two be combined, and at what stage and how much? All this and more still to come.

We’d like to thank all of you who’ve given us feedback along the way. 

Till then, pass me a sharper machete will ya? 

Investor Spotlight

Investor Spotlight

Our lead investor is David Kremer, the president of Rubik’s Brand Limited (who control worldwide rights to the famous Rubik Cube). David is an expert in global licensing and a serial entrepreneur being chairman of 3 companies and holding directorship in 7 others that he has investments in. 


We asked David for some of his thoughts on Summerland.


1.  As a serial investor and entrepreneur why have you chosen to invest in Summerland?

I think people are looking for more diverse and interesting leisure activities but for many they are constrained by time. This is like a mini holiday experience but accessible on a budget and done in a day.


2. What are the strengths of the concept?

Sunshine in winter! Great music and atmosphere from proven talents in the festival organisation and experience scene


3. How will your experiences with previous business feed into the Summerland plans? 

I have experience in developing Brands and in protecting intellectual property which can be of use to the Summerland team. I also have access to venture capital money for expansion once the first venue has proven success.


4. In terms of global potential, how do you see the future of the Summerland shows?

I think that Summerland could be the winter option of choice for people who spend a summer day in a theme park or a festival


Recent Press

Recent Press

Summerland has been going great, and we've been getting tons and tons of great press over the last week.  People love it! (Obvs)

Here are some of our favourite interviews and articles about Summerland from:

The Independent

Evening Standard

Event Magazine


The Daily Mail


Thanks for helping us to raise awareness by sharing these articles to your networks.

The idea is getting out there now and of course its very popular, but this is not the usual adventure, we have invited our audiences to own Summerland by joining the Founders Club.       

Joining The Founders Club is a 5/10 minute process on Seedrs. It means you will own shares in Summerland, and that you will be part of bringing it to life.

Join here now


A few words from Sav

A few words from Sav

Sav our Programming Manager invites you to share in his vision of Summerland


… Exotic rhythms, soothing sounds, uplifting summer vibes… In the middle of winter!

What a fantastic opportunity to bring the warm sounds of summer into our lives at a time of year when we need a lift out of the grey and the rain.

The ultimate summer soundtrack… Latino, Reggae and Calypso rhythms fused with your favourite beach classics and contemporary sounds. Prepare to be transported to your favourite place on earth where everything feels just right.

Picture yourself on a sun lounger, cocktail in hand… you catch a glimpse of the Summerland FM beach shack where the DJ is playing his summer selection… On Summerland FM, you can choose your favourite soundtrack on your personal multichannel headphones…

Groups of kids run from a jungle shack, excited at just having joined in drumming with the steel pan band…  A Brazilian quartet take to the stage and play your favourite tunes in a Latino style... All adds up to a fine and exotic winter summerland paradise.

Later on, the dancefloor gets going for the evening, we are graced by special guest DJ’s, with new buzz bands, headline acts and superstar DJ’s to take Summerland into the evening and through to sunrise.



Sometimes, when something is a new concept it takes people a while to get it. Summerland has a number of new elements, the concept itself, the fact that it is an immersive festival, and the fact that is an event that the audience can own. We've tried to lay out it clearly and answer some of the questions that come up most often but please feel free to get in touch with any more questions.

What does Equity Crowdfunding mean?

Via Equity Crowdfunding platforms such as Seedrs, ordinary people now have the opportunity to become shareholders in a company they believe in.

When is it?

The first event is on December 12th 2016 - Jan 8th 2017 and then it becomes Annual.

Where is it?

A Secret Venue in London.

Do you have a venue?

Yes it is all ready to roll.

What capacity is it?

There are up to 4 x 4hr shows in each day.  

Daytime shows are tailored for family audiences - capacity 1200

Evening shows are for adult audiences - capacity 2966

Is it permanent?

No it's an event which runs for 27 days each year. 

I love it!  How can I help?

  1.  Go to Seedrs here   
  2.  Pledge your investment
  3.  Help us explain the opportunity to others
  4.  Share this link with all your friends https://www.seedrs.com/summerland-live

I love it but can't afford to invest!

We have made packages from £10 so that this opportunity is accessible to everyone.  

I heard this was something to do with Shangri-La / Guerrilla Bar at Glastonbury?

Summerland has been conceived and developed by the Founder of Shangri-La (and the legendary Guerrilla Bar), Debs Armstrong, but this is a completely new and independent venture.

What does Founders Club Membership mean?

It gives you rewards and access to special events. To see a full breakdown of the awards available for different amounts see here.

How much is Summerland trying to raise in total?

A total of £3m in 3 rounds. The first round has almost closed having neared its target in a week to private networks. We have just opened the second round to the public. We have venture capitalists lined up for the 3rd round but are able to oversubscribe in round 2 and hope to do so.

What happens if Summerland doesn't meet the target on Seedrs?

Everyone gets their money back .

Can you let me know more about share prices, dividends, and returns?

More information is available on www.seedrs.com/summerland-live and you can email us at any time for a 1 page Investment Memorandum and the Financial Projections.  


Equity Crowdfunding

Equity Crowdfunding

What an unexpected joy equity crowdfunding has been. Usually at this pre-funding stage I would be locked away from my peeps, negotiating with the boys in the shiny suits. Equity crowdfunding the first round has meant I've had to get in touch with everyone and the support has been intense.

Only one week in to the private share offer and are 95% of the way towards our first goal. Fantastic stuff.

Tomorrow we open the share offer to the public, enabling fans to be part of Summerland forever.

Its the first time ever that fans have been offered the opportunity to own part of the experience they love. Alongside the tax reliefs, shareholding, and financial returns of the investment, we are offering people a voice in shaping the future of Summerland and rewards such as free tickets, private parties and rainforest sponsorship 

But it doesn't happen unless we meet our target so pledge, pledge big, and get your friends to pledge too. This time next year we could all be looking forward to going to the first Summerland party...

The Summerland Blog

The Summerland Blog

Welcome to the Summerland blog.  

A space for sharing thoughts and processes.

Serious stuff, funny stuff, guest bloggers and sneak peeks, it's all going to be here, enjoy.